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Fostering sustainable behavior : an introduction to community-based social marketing

by Doug McKenzie-Mohr
Type:   Print book
Publisher: Gabriola Island, BC : New Society Publishers, 2014. ©2011
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change agents (by 2 people)

corporate culture (by 2 people)

marketing (by 2 people)

participation (by 2 people)

strategies (by 2 people)

barriers (by 1 person)

benefits (by 1 person)

business development (by 1 person)

facilitation (by 1 person)

facilitators (by 1 person)

green business (by 1 person)

management (by 1 person)

marketers (by 1 person)

motivation (by 1 person)

planning (by 1 person)

social responsibility (by 1 person)

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