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Content strategy for the Web

Author: Kristina Halvorson
Publisher: Berkeley, CA : New Riders, [2010] ©2010
Series: Voices that matter.
Edition/Format:  Print book : EnglishView all editions and formats
Summary:
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.
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Genre/Form: Book
Document Type: Book
All Authors / Contributors: Kristina Halvorson
ISBN: 9780321620064 0321620062
OCLC Number: 403417363
Description: xi, 181 pages : illustrations ; 23 cm.
Contents: Acknowledgments --
Before we begin --
Learn. Solution ; Problem ; Discipline --
Plan. Audit ; Analysis ; Strategy --
Create. Workflow ; Writing ; Delivery --
Govern. Measurement ; Maintenance ; Paradigm --
Content strategy reading list --
About the author --
About the technical editor --
Index.
Series Title: Voices that matter.
Responsibility: Kristina Halvorson.

Abstract:

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

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