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Reinventing print : technology and craft in typography

Author: David Jury
Publisher: London : Bloomsbury Visual Arts, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: David Jury
ISBN: 9781474262699 1474262694
OCLC Number: 1002043792
Description: 206 pages : illustrations (chiefly color) ; 27 cm
Contents: Part 1. Print, technology and revolutions. --
Technology as a driver of creativity --
Craft and technology, printer and graphic designer --
The graphic design business --
Part 2. Immaterial technology in the physical world. --
Networking before the Internet --
Inevitability of digital technology --
The persistence of paper --
Democratis[at]ing graphic design --
Part 3. The rehabilitation of print and printed media. --
Print media adapting to digital tools --
Transmutations --
Celebrating the limitations of print --
The allure of making things.
Responsibility: David Jury.

Abstract:

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. --

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A well rounded take on the revival of post-digital craft ... For those attempting to track the resurgence of traditional techniques through a landscape dominated by digital production, Jury's book Read more...

 
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