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Scientific reassessment of the publishing evolution: a media-archaeological approach to prospective studies of book as medium.

Author: Milena Tsvetkova
Publisher: Mannheim 2019
Edition/Format:   eBook : Document : English
Summary:
Abstract: Modern media are characterized by extraordinary diversification and derivatisation. Multimodality has become central to all factors of the communication process - sources, codes, messages, channels and networks, intermediaries and agents, as well as end recipients. The most serious collisions occur in the field of publishing and books. Object of the research: A formal reason for this article is the 550th  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Milena Tsvetkova
OCLC Number: 1129819025
Notes: Veröffentlichungsversion
begutachtet (peer reviewed)
In: Media education : Russian journal of history, theory and practice of media education ; 59 (2019) 1 ; 143-158
Description: Online-Ressource
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Abstract:

Abstract: Modern media are characterized by extraordinary diversification and derivatisation. Multimodality has become central to all factors of the communication process - sources, codes, messages, channels and networks, intermediaries and agents, as well as end recipients. The most serious collisions occur in the field of publishing and books. Object of the research: A formal reason for this article is the 550th anniversary from the death of Johannes Gutenberg (ca. 1400-1468) used to re-examine and re-define the book as the oldest and, at the same time, most promising media in the world of publishing. Purpose of the research: To revise the periodisation of the publishing evolution outside the four phases of the 560-year biography of the print format of the book: incunables or early- printed books, post- incunables or first-printed books, old-printed books, and new-printed books or contemporary printed books. Methodology/approach: The archaeological approach to the study of media reveals la

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