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Social media marketing : strategies for engaging in Facebook, Twitter & other social media

作者: Liana Evans
出版商: Indianapolis, Ind. : Que, ©2010.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it,  再讀一些...
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資料類型: 網際網路資源
文件類型 圖書, 網際網路資源
所有的作者/貢獻者: Liana Evans
ISBN: 9780789742841 0789742845
OCLC系統控制編碼: 430053798
註釋: Includes index.
描述: viii, 342 pages : illustrations ; 23 cm
内容: The basics of social media --
It's about conversation --
Social media from the inside out --
It's not about you --
How social media fits into the online marketing picture.
責任: Liana "Li" Evans.

摘要:

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! --Back Cover.

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