Breakthrough Advertising by fa7471 []
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Breakthrough advertising; how to write ads that shatter traditions and sales records

by Eugene M Schwartz

  Print book

2 of 2 people found this review helpful.
Breakthrough Advertising   (2011-09-20)


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by fa7471

I read and reread this book several times. It's so rich with advertising techniques. Very valuable for self student like me. Eugene gave a comprehensive explanation in his book what really works in advertising and what doesn't. Topic include:

What headlines work best.

What openings work best.

How to revive dead product.

How to intesify your copy and ad.

How important formatting of an ad.

Case studies of beauty and business products.

Ad samples of successful automotive ad.

For me important to learn from doers, from successful people in advertising and Eugene Schwartz's "Breakthrough Advertising" is one of those books, manuals which not just explains a dry subject but also it enriches with practical examples. Very informative and very educational. Would recommend for everyone seeking true knowledge by one of the advertising masters of 20th century.

Algis Bindokas

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