Breakthrough advertising; how to write ads that shatter traditions and sales records (Book, 1966) [WorldCat.org]
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Breakthrough advertising; how to write ads that shatter traditions and sales records

Author: Eugene M Schwartz
Publisher: Englewood Cliffs, N.J., Prentice-Hall [1966]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Eugene M Schwartz
OCLC Number: 706014
Description: xvi, 236 pages illustrations, portraits 24 cm
Responsibility: [by] Eugene Schwartz.

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Breakthrough Advertising

by fa7471 (WorldCat user published 2011-09-20) Excellent Permalink

I read and reread this book several times. It's so rich with advertising techniques. Very valuable for self student like me. Eugene gave a comprehensive explanation in his book what really works in advertising and what doesn't. Topic include:

What headlines work best.

What openings work...
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