Breakthrough advertising (Book, 2017) []
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Breakthrough advertising

Author: Eugene Schwartz; Martin Edelston; Brian Kurtz
Publisher: Westport, Connecticut : Titans Marketing LLC, 2017. ©1966
Edition/Format:   Print book : English : 2017 reprint editionView all editions and formats

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Document Type: Book
All Authors / Contributors: Eugene Schwartz; Martin Edelston; Brian Kurtz
ISBN: 9780998503509 0998503509
OCLC Number: 1130756718
Notes: Includes index.
"This edition incorporates every word of the original and classic 1966 ediiton."--Verso of title page.
Foreword written in 2004; afterward in 2017.
Description: xix, 262 pages : illustrations ; 24 cm.
Responsibility: Eugene Schwartz ; foreword by Martin Edelston ; afterword by Brian Kurtz.


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