Breakthrough advertising (Book, 2004) [WorldCat.org]
skip to content
Breakthrough advertising Preview this item
ClosePreview this item
Checking...

Breakthrough advertising

Author: Eugene Schwartz
Publisher: Stamford, CT : Boardroom Books, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Eugene Schwartz
ISBN: 0887232981 9780887232985
OCLC Number: 56195528
Notes: "Bottom line books."
Description: xxiii, 236 pages : illustrations ; 24 cm
Contents: Part 1: The basic strategy of persuasion. Mass desire: the force that makes advertising work --
and how to focus it onto your product --
Your prospect's state of awareness --
how to capitalize on it when you write your headline --
The sophistication of your market: how many products have been there before you? --
38 ways to strengthen your headline once you have your basic idea --
Summary: the art of creative planning --
how to make an idea grow --
Part 2: The seven basic techniques of breakthrough advertising. Inside your prospect's mind --
what makes people read, want, believe --
The first technique of breakthrough copy: intensification --
The second technique of breakthrough copy: identification --
The third technique of breakthrough copy: gradualization --
The fourth technique of breakthrough copy: redefinition --
The fifth technique of breakthrough copy: mechanization --
The sixth technique of breakthrough copy: concentration --
The seventh technique of breakthrough copy: camouflage --
The final touches --
Epilogue --
a copy writer's library --
Index.
Responsibility: Eugene Schwartz ; foreword by Martin Edelston.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.