Fostering sustainable behavior : an introduction to community-based social marketing (Book, 1999) [WorldCat.org]
skip to content
Fostering sustainable behavior : an introduction to community-based social marketing Preview this item
ClosePreview this item
Checking...

Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr; William A Smith
Publisher: Gabriola Island, BC : New Society Publishers, 1999.
Series: Education for sustainability.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr; William A Smith
ISBN: 0865714061 9780865714069
OCLC Number: 43038240
Description: xiii, 160 pages : illustrations ; 23 cm
Contents: Fostering Sustainable Behavior --
Regulation --
Information --
Changing Attitudes to Influence Behavior --
Promoting Economic Self-Interest --
Community-Based Social Marketing: An Overview --
Uncovering Barriers and Benefits --
Three Steps for Uncovering Barriers and Benefits --
Literature Review --
Conducting a Literature Search --
Qualitative Research --
Observational Studies --
Observational Example: Recycling in a Public Area --
Focus Groups --
Example: What questions matter? --
Survey --
Seven Steps in Creating a Survey --
Some Closing Thoughts --
Commitment: From Good Intentions to Action --
Understanding Commitment --
Commitment and Sustainable Behavior --
Building Commitment into Your Program --
A Checklist for Using Commitment --
Examples: Using Commitment to Foster Sustainable Behavior --
Waste Reduction --
Energy Conservation --
Water Conservation --
Transportation --
Prompts: Remembering to Act Sustainably --
Prompts and Sustainable Behavior --
Prompts and Source Reduction --
Building Prompts into Your Program --
A Checklist for Using Prompts --
Examples: Using Prompts to Foster Sustainable Behavior --
Waste Reduction --
Energy Conservation --
Water Conservation --
Transportation --
Norms: Building Community Support --
Social Norms and Sustainable Behavior --
Using Norms Effectively --
A Checklist for Using Norms --
Examples: Using Norms to Foster Sustainable Behavior --
Waste Reduction --
Energy Conservation --
Water Conservation --
Transportation --
Communication: Creating Effective Messages.
Series Title: Education for sustainability.
Responsibility: Doug McKenzie Mohr and William Smith.

Abstract:

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.