Fostering sustainable behavior : an introduction to community-based social marketing (图书, 1999) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

著者: Doug McKenzie-Mohr; William Smith
出版商: Gabriola Island : New Society Publishers, 1999.
丛书: Education for sustainability
版本/格式:   打印图书 : 英语查看所有的版本和格式
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文档类型 图书
所有的著者/提供者: Doug McKenzie-Mohr; William Smith
ISBN: 0865714061 9780865714069
OCLC号码: 611576599
描述: 160 Seiten : Illustrationen.
内容: Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts.
丛书名: Education for sustainability
责任: Doug McKenzie Mohr [i.e. McKenzie-Mohr] and William Smith.

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