Fostering sustainable behavior : an introduction to community-based social marketing (Book, 2006) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr; William A Smith
Publisher: Gabriola Island, BC : New Society Publishers, 2006, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr; William A Smith
ISBN: 0865714061 9780865714069
OCLC Number: 612979830
Description: xiii, 160 pages : illustrations ; 23 cm
Contents: Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts.
Responsibility: Doug McKenzie Mohr and William Smith.

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