Fostering sustainable behavior : an introduction to community-based social marketing (图书, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

著者: Doug McKenzie-Mohr
出版商: Gabriola Island, B.C. : New Society Publishers, ©2011.
版本/格式:   打印图书 : 英语 : 3rd ed查看所有的版本和格式
提要:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
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附加的形体格式: Online version:
McKenzie-Mohr, Doug, 1959-
Fostering sustainable behavior.
Gabriola Island, BC, Canada : New Society Publishers, [2011]
(OCoLC)726829357
文档类型 图书
所有的著者/提供者: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC号码: 697934425
描述: xi, 171 pages : illustrations, portraits ; 23 cm
内容: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
责任: Doug McKenzie-Mohr.

摘要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  再读一些...

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