Fostering sustainable behavior : an introduction to community-based social marketing (圖書, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

作者: Doug McKenzie-Mohr
出版商: Gabriola Island, B.C. : New Society Publishers, ©2011.
版本/格式:   打印圖書 : 英語 : 3rd ed所有版本和格式的總覽
提要:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
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其他的實體格式: Online version:
McKenzie-Mohr, Doug, 1959-
Fostering sustainable behavior.
Gabriola Island, BC, Canada : New Society Publishers, [2011]
(OCoLC)726829357
文件類型 圖書
所有的作者/貢獻者: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC系統控制編碼: 697934425
描述: xi, 171 pages : illustrations, portraits ; 23 cm
内容: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
責任: Doug McKenzie-Mohr.

摘要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  再讀一些...

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