Fostering sustainable behavior : an introduction to community-based social marketing (Book, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr
Publisher: Gabriola Island, B.C. : New Society Publishers, ©2011.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
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Additional Physical Format: Online version:
McKenzie-Mohr, Doug, 1959-
Fostering sustainable behavior.
Gabriola Island, BC, Canada : New Society Publishers, [2011]
(OCoLC)726829357
Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC Number: 697934425
Description: xi, 171 pages : illustrations, portraits ; 23 cm
Contents: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
Responsibility: Doug McKenzie-Mohr.

Abstract:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Read more...

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