Fostering Sustainable Behavior : an Introduction to Community-Based Social Marketing. (eBook, 2011) [WorldCat.org]
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Fostering Sustainable Behavior : an Introduction to Community-Based Social Marketing.

Author: Doug McKenzie-Mohr
Publisher: New York : New Society Publishers, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McKenzie-Mohr, Doug.
Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing.
New York : New Society Publishers, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9781550924626 1550924621
OCLC Number: 712016166
Description: 1 online resource (184 pages)
Contents: Front Cover; Advance Praise; Rights Page; Dedication; Table of Contents; Preface; How to Use this Book; Fostering Sustainable Behavior; Step 1: Selecting Behaviors; Step 2: Identifying Barriers and Benefits; Step 3: Developing Strategies; Developing Strategies Revisited; Step 4: Piloting; Step 5: Broad-scale Implementation and Evaluation; Concluding Thoughts; Acknowledgements; References; About the Author.
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Abstract:

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

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