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Fostering sustainable behavior
EBSCO Academic Comprehensive Collection
Lakeland College Access (Unlimited Concurrent Users) from EBSCO Canadian Collection

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Genre/Form: | Electronic books |
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Additional Physical Format: | Print version: McKenzie-Mohr, Doug. Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing. New York : New Society Publishers, ©2011 |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Doug McKenzie-Mohr |
ISBN: | 9781550924626 1550924621 |
OCLC Number: | 712016166 |
Description: | 1 online resource (184 pages) |
Contents: | Front Cover; Advance Praise; Rights Page; Dedication; Table of Contents; Preface; How to Use this Book; Fostering Sustainable Behavior; Step 1: Selecting Behaviors; Step 2: Identifying Barriers and Benefits; Step 3: Developing Strategies; Developing Strategies Revisited; Step 4: Piloting; Step 5: Broad-scale Implementation and Evaluation; Concluding Thoughts; Acknowledgements; References; About the Author. |
More information: |
Abstract:
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
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