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Gattung/Form: | Electronic books |
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Physisches Format | Print version: McKenzie-Mohr, Doug, 1959- Fostering sustainable behavior. Gabriola Island, B.C. : New Society Publishers, ©2011 (OCoLC)697934425 |
Medienart: | Dokument, Internetquelle |
Dokumenttyp | Internet-Ressource, Computerdatei |
Alle Autoren: |
Doug McKenzie-Mohr |
ISBN: | 9781550924626 1550924621 |
OCLC-Nummer: | 726829357 |
Anmerkungen: | "www.cbsm.com"--Cover. |
Beschreibung: | 1 online resource : illustrations |
Inhalt: | How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts. |
Verfasserangabe: | Doug McKenzie-Mohr, Ph.D. |
Weitere Informationen |
Abstract:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
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