Fostering sustainable behavior : an introduction to community-based social marketing (电子图书, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

著者: Doug McKenzie-Mohr
出版商: Gabriola Island, BC, Canada : New Society Publishers, [2011] ©2011
版本/格式:   电子图书 : 文献 : 英语 : Third edition查看所有的版本和格式
提要:
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
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类型/形式: Electronic books
附加的形体格式: Print version:
McKenzie-Mohr, Doug, 1959-
Fostering sustainable behavior.
Gabriola Island, B.C. : New Society Publishers, ©2011
(OCoLC)697934425
材料类型: 文献, 互联网资源
文档类型 互联网资源, 计算机文档
所有的著者/提供者: Doug McKenzie-Mohr
ISBN: 9781550924626 1550924621
OCLC号码: 726829357
注释: "www.cbsm.com"--Cover.
描述: 1 online resource : illustrations
内容: How to use this book --
Fostering sustainable behavior --
Step 1 : selecting behaviors --
Step 2 : identifying barriers and benefits --
Step 3 : developing strategies --
Step 4 : piloting --
Step 5 : broad-scale implementation and evaluation --
Concluding thoughts.
责任: Doug McKenzie-Mohr, Ph.D.
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摘要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  再读一些...

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