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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/726829357 Title: Fostering sustainable behavior : an introduction to community-based social marketing Author: Doug McKenzie-Mohr Publisher: Gabriola Island, BC, Canada : New Society Publishers, [2011] ©2011 ISBN/ISSN: 9781550924626 1550924621 OCLC:726829357

  
  

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Fostering sustainable behavior : an introduction to community-based social marketing

Author:	Doug McKenzie-Mohr
Publisher:	Gabriola Island, BC, Canada : New Society Publishers, [2011] ©2011
Edition/Format:	eBook : Document : English : Third editionView all editions and formats
Summary:	To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Social marketing. Sustainable development. Behavior modification. View all subjects
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