Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing. (eBook, 2011) [WorldCat.org]
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing.

Author: Doug McKenzie-Mohr
Publisher: Gabriola Island : New Society Publishers, Limited Minneapolis : Consortium Book Sales & Distribution [distributor] March 2011
Edition/Format:   eBook : Document : English : 3rd ed., revisedView all editions and formats
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Genre/Form: Electronic book
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC Number: 823941177
Target Audience: Trade
Description: 1 online resource
Contents: Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author

Abstract:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Read more...

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