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详细书目
类型/形式: | Ressources Internet |
---|---|
材料类型: | 文献, 互联网资源 |
文档类型 | 互联网资源, 计算机文档 |
所有的著者/提供者: |
Doug McKenzie-Mohr |
ISBN: | 9781550924626 1550924621 |
OCLC号码: | 824204796 |
描述: | 1 ressource en ligne (xi, 171 p.) |
内容: | How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts. |
责任: | Doug McKenzie-Mohr. |
摘要:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
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