Fostering sustainable behavior : an introduction to community-based social marketing (eBook, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr
Publisher: Gabriola, C.-B. : New Society Publishers, 2011
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
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Details

Genre/Form: Ressources Internet
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9781550924626 1550924621
OCLC Number: 824204796
Description: 1 ressource en ligne (xi, 171 p.)
Contents: How to use this book --
Fostering sustainable behavior --
Step 1 : selecting behaviors --
Step 2 : identifying barriers and benefits --
Step 3 : developing strategies --
Step 4 : piloting --
Step 5 : broad-scale implementation and evaluation --
Concluding thoughts.
Responsibility: Doug McKenzie-Mohr.

Abstract:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Read more...

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