Fostering sustainable behavior : an introduction to community-based social marketing (Book, 2008) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie Mohr; William Smith
Publisher: Gabriola Island New Society Publishers 2008
Series: Education for sustainability
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Doug McKenzie Mohr; William Smith
ISBN: 9780865714069 0865714061
OCLC Number: 833682275
Description: XIII, 160 Seiten Illustrationen, Diagramme 23 cm
Contents: Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts.
Series Title: Education for sustainability
Responsibility: Doug McKenzie Mohr and William Smith

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