Fostering sustainable behavior an introduction to community-based social marketing (圖書, 2011) [WorldCat.org]
跳至内容
Fostering sustainable behavior an introduction to community-based social marketing 線上預覽
關閉線上預覽
正在檢查...

Fostering sustainable behavior an introduction to community-based social marketing

作者: Doug McKenzie-Mohr
出版商: Gabriola Island, B.C. New Society 2011
版本/格式:   打印圖書 : 英語 : 3 ed所有版本和格式的總覽
提要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  再讀一些...

評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

文件類型 圖書
所有的作者/貢獻者: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420 9781550924626 1550924621
OCLC系統控制編碼: 901374371
描述: 171 p.
内容: Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author
責任: Doug McKenzie-Mohr.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

成爲第一個
確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.