Fostering sustainable behavior an introduction to community-based social marketing (Book, 2011) [WorldCat.org]
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Fostering sustainable behavior an introduction to community-based social marketing

Author: Doug McKenzie-Mohr
Publisher: Gabriola Island, B.C. New Society 2011
Edition/Format:   Print book : English : 3 edView all editions and formats
Summary:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Read more...

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Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420 9781550924626 1550924621
OCLC Number: 901374371
Description: 171 p.
Contents: Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author
Responsibility: Doug McKenzie-Mohr.

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