Fostering sustainable behavior : an introduction to community-based social marketing (eBook, 2011) [WorldCat.org]
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Fostering sustainable behavior : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr
Publisher: Gabriola, B.C. : New Society Publishers, 2011.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
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Genre/Form: Ressources Internet
Additional Physical Format: Version imprimée :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9781550924626 1550924621
OCLC Number: 990353795
Description: 1 ressource en ligne (xi, 171 pages)
Contents: How to use this book --
Fostering sustainable behavior --
Step 1 : selecting behaviors --
Step 2 : identifying barriers and benefits --
Step 3 : developing strategies --
Step 4 : piloting --
Step 5 : broad-scale implementation and evaluation --
Concluding thoughts.
Responsibility: Doug McKenzie-Mohr.

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