详细书目
文档类型 | 图书 |
---|---|
所有的著者/提供者: |
Doug McKenzie-Mohr |
ISBN: | 9780865716421 0865716420 |
OCLC号码: | 1251400566 |
描述: | 288 p. ; 23 cm. |
责任: | Doug McKenzie-Mohr. |
摘要:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
标签
添加标签 目的是为 "Fostering sustainable behaviour : an introduction to community-based social marketing".
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