詳細書目
文件類型 | 圖書 |
---|---|
所有的作者/貢獻者: |
Doug McKenzie-Mohr |
ISBN: | 9780865716421 0865716420 |
OCLC系統控制編碼: | 1251400566 |
描述: | 288 p. ; 23 cm. |
責任: | Doug McKenzie-Mohr. |
摘要:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
標籤
添加標籤 目的是為 "Fostering sustainable behaviour : an introduction to community-based social marketing".
成爲第一個