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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/43069481 Title: Fostering sustainable behaviour : an introduction to community-based social marketing Author: Doug McKenzie-Mohr; William Smith Publisher: Philadelphia, Pa. : Chipping Norton : New Society ; Jon Carpenter, 2000. ISBN/ISSN: 0865714061 9780865714069 OCLC:43069481

  
  

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Fostering sustainable behaviour : an introduction to community-based social marketing

Author:	Doug McKenzie-Mohr; William Smith
Publisher:	Philadelphia, Pa. : New Society ; Chipping Norton : Jon Carpenter, 2000.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Social change. Social marketing. Sustainable development -- Psychological aspects. View all subjects
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