詳細
ドキュメントの種類 | 書籍 |
---|---|
すべての著者/寄与者: |
Doug McKenzie-Mohr; William Smith |
ISBN: | 0865714061 9780865714069 |
OCLC No.: | 43069481 |
物理形態: | 176 pages : illustrations ; 23 cm |
コンテンツ: | Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts. |
責任者: | Doug McKenzie-Mohr and William Smith. |
概要:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
タグ
タグを追加 : "Fostering sustainable behaviour : an introduction to community-based social marketing".
まずはあなたから!
類似資料
件名:(5)
- Social change.
- Social marketing.
- Sustainable development -- Psychological aspects.
- Marketing social.
- Développement durable -- Aspect psychologique.
この資料を含むリスト (2)
- Social marketing(250 件)
by f126176 更新: 2009-02-07
- Sustainable marketing(250 件)
by f126176 更新: 2009-02-04