详细书目
文档类型 | 图书 |
---|---|
所有的著者/提供者: |
Doug McKenzie-Mohr; William Smith |
ISBN: | 0865714061 9780865714069 |
OCLC号码: | 43069481 |
描述: | 176 pages : illustrations ; 23 cm |
内容: | Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts. |
责任: | Doug McKenzie-Mohr and William Smith. |
摘要:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
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主题:(5)
- Social change.
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- Sustainable development -- Psychological aspects.
- Marketing social.
- Développement durable -- Aspect psychologique.
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