Fostering sustainable behaviour : an introduction to community-based social marketing (Book, 2000) [WorldCat.org]
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Fostering sustainable behaviour : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr; William Smith
Publisher: Philadelphia, Pa. : New Society ; Chipping Norton : Jon Carpenter, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
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Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr; William Smith
ISBN: 0865714061 9780865714069
OCLC Number: 43069481
Description: 176 pages : illustrations ; 23 cm
Contents: Fostering Sustainable Behaviour; Uncovering Barriers and Benefits; Commitment: From Good Intentions to Action; Prompts: Remembering to Act Sustainably; Norms: Building Community Support; Communication: Creating Effective Messages; Incentives: Enhancing Motivation to Act; Removing External Barriers; Design & Evaluation: Building Effective Programs; Concluding Thoughts.
Responsibility: Doug McKenzie-Mohr and William Smith.

Abstract:

A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.

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