RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 655662428 LA English T1 Fostering sustainable behaviour : an introduction to community-based social marketing A1 McKenzie-Mohr, Doug,, PB New Society ; Gazelle [distributor] PP Philadelphia, Pa.; Lancaster YR 2010 SN 9780865716421 0865716420 AB A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.