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Document Type: | Book |
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All Authors / Contributors: |
Doug McKenzie-Mohr |
ISBN: | 9780865716421 0865716420 |
OCLC Number: | 655662428 |
Description: | xi, 171 pages : illustrations ; 23 cm |
Contents: | Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author |
Responsibility: | Doug McKenzie-Mohr. |
Abstract:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
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