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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/655662428 Title: Fostering sustainable behaviour : an introduction to community-based social marketing Author: Doug McKenzie-Mohr Publisher: Philadelphia, Pa. : Lancaster : New Society ; Gazelle [distributor], 2010. ISBN/ISSN: 9780865716421 0865716420 OCLC:655662428

  
  

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Fostering sustainable behaviour : an introduction to community-based social marketing

Author:	Doug McKenzie-Mohr
Publisher:	Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], 2010.
Edition/Format:	Print book : English : 3rd edView all editions and formats
Summary:	A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
Subjects	Social marketing. Social change. Sustainable development -- Psychological aspects. View all subjects
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