詳細
ドキュメントの種類 | 書籍 |
---|---|
すべての著者/寄与者: |
Doug McKenzie-Mohr |
ISBN: | 9780865716421 0865716420 |
OCLC No.: | 655662428 |
物理形態: | xi, 171 pages : illustrations ; 23 cm |
コンテンツ: | Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author |
責任者: | Doug McKenzie-Mohr. |
概要:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
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