Fostering sustainable behaviour : an introduction to community-based social marketing (图书, 2010) [WorldCat.org]
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Fostering sustainable behaviour : an introduction to community-based social marketing
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Fostering sustainable behaviour : an introduction to community-based social marketing

著者: Doug McKenzie-Mohr
出版商: Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], 2010.
版本/格式:   打印图书 : 英语 : 3rd ed查看所有的版本和格式
提要:
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
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文档类型 图书
所有的著者/提供者: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC号码: 655662428
描述: xi, 171 pages : illustrations ; 23 cm
内容: Preface How to Use this Book Fostering Sustainable Behavior Step 1: Selecting Behaviors Step 2: Identifying Barriers and Benefits Step 3: Developing Strategies Commitment: From Good Intentions to Action Social Norms: Building Community Support Social Diffusion: Speeding the Adoption of New Behaviors Prompts: Remembering to Act Communication: Creating Effective Messages Incentives: Enhancing Motivation to Act Convenience: Making it Easy to Act Developing Strategies Revisited Step 4: Piloting Step 5: Broad-scale Implementation and Evaluation Concluding thoughts Acknowledgments References About the author
责任: Doug McKenzie-Mohr.

摘要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  再读一些...

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