Fostering sustainable behaviour : an introduction to community-based social marketing (Libro, 2011) [WorldCat.org]
omitir hasta el contenido
Próximamente: Nuevo WorldCat.org
Fostering sustainable behaviour : an introduction to community-based social marketing
Chequeando…

Fostering sustainable behaviour : an introduction to community-based social marketing

Autor: Doug McKenzie-Mohr
Editorial: Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], ©2011.
Edición/Formato:   Libro impreso : Inglés (eng) : 3rd edVer todas las ediciones y todos los formatos
Resumen:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How  Leer más
Temas
Más materiales como éste

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Tipo de documento Libro
Todos autores / colaboradores: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
Número OCLC: 749889124
Descripción: xi, 171 pages ; 23 cm
Contenido: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
Responsabilidad: Doug McKenzie-Mohr.

Resumen:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Leer más

Reseñas

Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.