Fostering sustainable behaviour : an introduction to community-based social marketing (Libro, 2011) [WorldCat.org]
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Fostering sustainable behaviour : an introduction to community-based social marketing
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Fostering sustainable behaviour : an introduction to community-based social marketing

Autore: Doug McKenzie-Mohr
Pubblicazione: Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], ©2011.
Edizione/Formato:   Libro a stampa : Inglese : 3rd edVedi tutte le edizioni e i formati
Sommario:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How  Per saperne di più…
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Dettagli

Tipo documento Libro
Tutti gli autori / Collaboratori: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
Numero OCLC: 749889124
Descrizione: xi, 171 pages ; 23 cm
Contenuti: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
Responsabilità: Doug McKenzie-Mohr.

Sinossi:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Per saperne di più…

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