Fostering sustainable behaviour : an introduction to community-based social marketing (書籍, 2011) [WorldCat.org]
コンテンツへ移動
新しいWorldCat.orgがまもなく登場
Fostering sustainable behaviour : an introduction to community-based social marketing
確認中…

Fostering sustainable behaviour : an introduction to community-based social marketing

著者: Doug McKenzie-Mohr
出版社: Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], ©2011.
エディション/フォーマット:   紙書籍 : English : 3rd edすべてのエディションとフォーマットを見る
概要:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How  続きを読む
件名:
関連情報:

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ドキュメントの種類 書籍
すべての著者/寄与者: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC No.: 749889124
物理形態: xi, 171 pages ; 23 cm
コンテンツ: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
責任者: Doug McKenzie-Mohr.

概要:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  続きを読む

レビュー

GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.