详细书目
文档类型 | 图书 |
---|---|
所有的著者/提供者: |
Doug McKenzie-Mohr |
ISBN: | 9780865716421 0865716420 |
OCLC号码: | 749889124 |
描述: | xi, 171 pages ; 23 cm |
内容: | Preface -- How to use this book -- Fostering sustainable behavior -- Step 1: Selecting behaviors -- Step 2: Identifying barriers and benefits -- Step 3: Developing strategies -- Commitment : from good intentions to actions -- Social norms : building community support -- Social diffusion : speeding the adoption of new behaviors -- Prompts : remembering to act -- Communication : creating effective messages -- Incentives : enhancing motivation to act -- Convenience : making it easy to act -- Developing strategies revisited -- Step 4: piloting -- Step 5: Broad-scale implementation and evaluation -- Concluding thoughts -- Acknowledgements -- References -- About the author. |
责任: | Doug McKenzie-Mohr. |
摘要:
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
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