Fostering sustainable behaviour : an introduction to community-based social marketing (Book, 2011) [WorldCat.org]
skip to content
Fostering sustainable behaviour : an introduction to community-based social marketing
Checking...

Fostering sustainable behaviour : an introduction to community-based social marketing

Author: Doug McKenzie-Mohr
Publisher: Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], ©2011.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Doug McKenzie-Mohr
ISBN: 9780865716421 0865716420
OCLC Number: 749889124
Description: xi, 171 pages ; 23 cm
Contents: Preface --
How to use this book --
Fostering sustainable behavior --
Step 1: Selecting behaviors --
Step 2: Identifying barriers and benefits --
Step 3: Developing strategies --
Commitment : from good intentions to actions --
Social norms : building community support --
Social diffusion : speeding the adoption of new behaviors --
Prompts : remembering to act --
Communication : creating effective messages --
Incentives : enhancing motivation to act --
Convenience : making it easy to act --
Developing strategies revisited --
Step 4: piloting --
Step 5: Broad-scale implementation and evaluation --
Concluding thoughts --
Acknowledgements --
References --
About the author.
Responsibility: Doug McKenzie-Mohr.

Abstract:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.