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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/749889124 Title: Fostering sustainable behaviour : an introduction to community-based social marketing Author: Doug McKenzie-Mohr Publisher: Philadelphia, Pa. : Lancaster : New Society ; Gazelle [distributor], ©2011. ISBN/ISSN: 9780865716421 0865716420 OCLC:749889124

  
  

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Fostering sustainable behaviour : an introduction to community-based social marketing

Author:	Doug McKenzie-Mohr
Publisher:	Philadelphia, Pa. : New Society ; Lancaster : Gazelle [distributor], ©2011.
Edition/Format:	Print book : English : 3rd edView all editions and formats
Summary:	"We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation." -- [Publisher description].  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Social marketing. Social change. Sustainable development -- Psychological aspects. View all subjects
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