A reference book for modern direct marketers by fa7471 [WorldCat.org]
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The greatest direct mail sales letters of all time : how they were created, why they succeeded, how you can create great sales letters, too!

by Richard S Hodgson; Dartnell Corporation.

  Print book

A reference book for modern direct marketers   (2011-09-20)


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by fa7471

If you are one way or the other involved in advertising and/or direct marketing, buy this book! All I can tell you. And it is not overpriced comparing to many other books. It's great. It truly is a collection of absolutely superb direct mail letters... plus... it has "Tips From The Experts," a collection of "Letter Leads" and another on "Letter Closes." This was all put together by a guy named Richard S. Hodgson who has done one hell of a good job.


Algis Bindokas

P.S.  R.S. Hogson did not pay me to write this review

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