Hey, Whipple, squeeze this : a guide to creating great ads (电子图书, 2008) [WorldCat.org]
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Hey, Whipple, squeeze this : a guide to creating great ads

著者: Luke Sullivan
出版商: Hoboken, N.J. : Wiley, 2008
丛书: Adweek series
版本/格式:   电子图书 : 文献 : 英语 : 3. ed查看所有的版本和格式
提要:

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online  再读一些...

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材料类型: 文献, 互联网资源
文档类型 互联网资源, 计算机文档
所有的著者/提供者: Luke Sullivan
ISBN: 9780470190739 0470190736
OCLC号码: 767022774
描述: 1 online resource (xiv, 329 p.) illustrations
内容: FOREWORD BY ALEX BOGUSKY. PREFACE. CHAPTER 1: Salesmen Don't Have to Wear Plaid. Selling without selling out. CHAPTER 2: A Sharp Pencil Works Best. Some thoughts on getting started. CHAPTER 3: A Clean Sheet of Paper. Making an ad-the broad strokes. CHAPTER 4: Write When You Get Work. Making an ad-some finer touches. CHAPTER 5: In the Future, Everyone Will Be Famous for 30 Seconds. Some advice on making television commercials. CHAPTER 6: But Wait,There's More! Does direct-response TV have to suck? CHAPTER 7: Radio Is Hell. But It's a Dry Heat. Some advice on working in a tough medium. CHAPTER 8: Big Honkin' Ideas. Hitting on every cylinder. CHAPTER 9: "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore." Working out past the edge. CHAPTER 10: Only the Good Die Young. The enemies of advertising. CHAPTER 11: Pecked to Death by Ducks. Presenting and protecting your work. CHAPTER 12: A Good Book or a Crowbar. Some thoughts on getting into the business. CHAPTER 13: Making Shoes versus Making Shoe Commercials. Is this a great business or what? SUGGESTED READING. BIBLIOGRAPHY. ONLINE RESOURCES. NOTES. ACKNOWLEDGMENTS. INDEX.
丛书名: Adweek series
责任: Luke Sullivan

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