Hey, Whipple, squeeze this : a guide to creating great ads (eBook, 2008) [WorldCat.org]
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Hey, Whipple, squeeze this : a guide to creating great ads

Author: Luke Sullivan
Publisher: Hoboken, N.J. : Wiley, 2008
Series: Adweek series
Edition/Format:   eBook : Document : English : 3. edView all editions and formats
Summary:

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online  Read more...

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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Luke Sullivan
ISBN: 9780470190739 0470190736
OCLC Number: 767022774
Description: 1 online resource (xiv, 329 p.) illustrations
Contents: FOREWORD BY ALEX BOGUSKY. PREFACE. CHAPTER 1: Salesmen Don't Have to Wear Plaid. Selling without selling out. CHAPTER 2: A Sharp Pencil Works Best. Some thoughts on getting started. CHAPTER 3: A Clean Sheet of Paper. Making an ad-the broad strokes. CHAPTER 4: Write When You Get Work. Making an ad-some finer touches. CHAPTER 5: In the Future, Everyone Will Be Famous for 30 Seconds. Some advice on making television commercials. CHAPTER 6: But Wait,There's More! Does direct-response TV have to suck? CHAPTER 7: Radio Is Hell. But It's a Dry Heat. Some advice on working in a tough medium. CHAPTER 8: Big Honkin' Ideas. Hitting on every cylinder. CHAPTER 9: "Toto, I Have a Feeling We're Not in McCann-Erickson Anymore." Working out past the edge. CHAPTER 10: Only the Good Die Young. The enemies of advertising. CHAPTER 11: Pecked to Death by Ducks. Presenting and protecting your work. CHAPTER 12: A Good Book or a Crowbar. Some thoughts on getting into the business. CHAPTER 13: Making Shoes versus Making Shoe Commercials. Is this a great business or what? SUGGESTED READING. BIBLIOGRAPHY. ONLINE RESOURCES. NOTES. ACKNOWLEDGMENTS. INDEX.
Series Title: Adweek series
Responsibility: Luke Sullivan

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