Media literacy (Book, 1998) []
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Media literacy

Author: W James Potter
Publisher: Thousand Oaks : Sage Publications, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats

Introduces students to the fascinating world behind the media message, and helps them establish knowledge structures capable of discerning between negative media effects and those which are positive  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: W James Potter
ISBN: 0761909257 9780761909255 0761909265 9780761909262
OCLC Number: 37451859
Description: xxxi, 406 pages : illustrations ; 24 cm
Contents: INTRODUCTION : What is media literacy? --
The importance of media literacy --
SKILLS : How does the human mind work? --
Developmental perspective --
KNOWLEDGE : What is news? --
Commercial advertising --
What is entertainment? --
Development of the mass media industries --
Economic perspective --
Who owns and controls the mass media? --
What is an audience? --
Broadening our perspective on media effects --
How do the effect processes work? --
Media influence on institutions --
The importance of real-world knowledge --
PUTTING IT ALL TOGETHER : The media literacy perspective --
Strategies for increasing literacy.
Responsibility: W. James Potter.
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Media literacy

by novr (WorldCat user published 2014-01-17) Excellent Permalink

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world...
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