Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising (Article, 2019) [WorldCat.org]
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Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising
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Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising

Author: Puiu Nistoreanu Affiliation: Bucharest University of Economic Studies , Romania; Corina Pelau Affiliation: Bucharest University of Economic Studies , Romania; Laura Lazar Affiliation: Bucharest University of Economic Studies , Romania
Edition/Format: Article Article : English
Publication:Proceedings of the International Conference on Business Excellence, v13 n1 (20190501): 1079-1086
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